MonsterInsights - Exceptions Addon

Finding an unexpected change in website performance can mean digging through analytics reports and comparing metrics by hand. The Exceptions Addon monitors traffic, conversions, and engagement for unusual shifts, then sends an alert when it flags an event. This gives site owners and marketers a way to notice changes without relying solely on routine report checks.

Alerts can arrive by email, in the WordPress dashboard, or as site notes. A dedicated Exceptions report keeps flagged events together for review. Monitoring thresholds can be adjusted to reflect the fluctuations you want to track. The addon works with MonsterInsights and uses existing Google Analytics data for its anomaly detection.

Features

• Metric monitoring: Tracks website traffic, conversions, and engagement to flag sudden changes in these metrics.
• Multiple alert options: Receive notifications about unusual activity by email, through WordPress dashboard alerts, or as site notes.
• Exceptions report: Review flagged events in a dedicated report that logs them together for further analysis.
• Adjustable thresholds: Set monitoring thresholds to focus alerts on the specific metric fluctuations you want to watch.
• MonsterInsights connection: Works with MonsterInsights and uses your existing Google Analytics data for anomaly detection.
• Multiple website support: Monitor multiple websites, a useful fit for agencies and businesses managing several domains.

Best for

• WordPress site owners tracking performance changes
• Marketers monitoring traffic and conversions
• Agencies managing several websites