MonsterInsights - PPC Tracking Addon

PPC campaigns can bring visitors to a site, but it can be hard to tell which ads or keywords lead to useful actions. This addon tracks campaign, keyword, and ad performance with Google Analytics, giving marketers data to review alongside site activity. It works within the MonsterInsights plugin and is suited to WordPress sites running pay-per-click advertising.

The addon provides PPC reports in the WordPress dashboard, with campaign data that can be compared against audience behavior and site engagement. Conversion tracking helps identify ads and keywords associated with user actions, while attribution analysis offers a view of how PPC fits into a customer's journey. Tracking options can be customized to match campaign parameters.

Features

• Google Analytics connection: Connect PPC campaign data with Google Analytics to review advertising activity alongside information about site traffic and user behavior.
• Campaign and ad tracking: Track PPC campaigns, keywords, and ads to see how individual advertising elements relate to traffic and conversions.
• Dashboard reports: Review PPC performance reports from the WordPress dashboard, keeping campaign information available alongside site data.
• Conversion tracking: Identify which ads and keywords are associated with valuable user actions, giving you campaign results to assess.
• Attribution analysis: Examine the customer journey and see how PPC activity fits into the broader marketing funnel.
• Custom tracking options: Adjust campaign tracking parameters to suit your advertising strategy and the way you organize PPC activity.

Best for

• WordPress sites running PPC campaigns
• Marketers reviewing ad and keyword results
• Site owners tracking PPC conversions