MonsterInsights - EU Compliance

Website owners who use Google Analytics may need to account for visitor privacy and consent. This plugin provides tools for handling those concerns, including IP anonymization and consent prompts. It is designed for WordPress sites that want to manage analytics tracking in relation to European privacy requirements.

The plugin includes controls for enabling or disabling tracking based on user consent, along with options for customizing cookie notices. It also offers compliance reports for documenting privacy settings. These features give site owners a way to communicate about data use and adjust analytics behavior to reflect visitor choices.

Features

• IP anonymization: Anonymizes visitor IP addresses before they are sent to Google Analytics, helping limit the personal data included in analytics tracking.
• Consent prompts: Provides customizable prompts to inform visitors about tracking and request their permission before analytics tracking begins.
• Consent-based tracking: Lets site owners enable or disable tracking according to user consent, giving visitors control over whether their activity is tracked.
• Cookie notice options: Customize cookie banners to explain how data is used and give visitors a way to provide consent.
• Compliance reports: Generate reports about your site's privacy settings to help document its approach to European privacy requirements.

Best for

• WordPress sites using Google Analytics
• Blogs managing visitor consent
• Ecommerce sites handling analytics privacy