WP Fusion - Enhanced Ecommerce Addon

WooCommerce stores can use this addon to bring ecommerce activity into their CRM records. Purchase information syncs with customer profiles, giving store owners a way to segment contacts by buying habits and plan follow-up campaigns around customer behavior.

The addon also supports workflows for abandoned carts and customizable triggers and actions for ecommerce marketing tasks. Use customer tags and CRM segmentation to organize contacts, then shape email campaigns around purchase activity. It suits store owners who want ecommerce data to inform CRM-based customer follow-up.

Features

• Purchase tracking: Sync WooCommerce order details with CRM customer profiles to keep purchase activity available for segmentation and follow-up.
• Abandoned cart workflows: Set up automated workflows for abandoned carts, helping store owners follow up with customers who leave items in their carts.
• Behavior-based tagging: Update CRM contact tags based on customers’ buying habits and engagement, so contacts can be organized around their activity.
• Customer segmentation: Group customers by purchase behavior and use those segments to shape targeted email marketing campaigns.
• Custom triggers and actions: Configure triggers and actions for ecommerce marketing workflows to match the store’s follow-up processes.
• Campaign reporting: Review campaign reporting to assess how marketing activity relates to customer engagement.

Best for

• WooCommerce store owners using a CRM
• Online stores planning cart recovery workflows
• Marketers segmenting customers by purchase behavior