WP Fusion - Event Tracking Addon

The addon captures selected interactions on a WordPress site and relays them to a supported CRM. This gives CRM users a timeline of activity, with events such as purchases, form submissions, and course completions available as context for each user's engagement. It works with plugins including WooCommerce, Easy Digital Downloads, LearnDash, and Gravity Forms.

Event data can also support follow-up workflows and audience organization inside the CRM. Site owners can use tracked events to trigger automations or emails, then filter and segment users based on their activity. The addon is intended for websites that use WP Fusion and want their CRM records to reflect actions people take across the site.

Features

• Track user interactions: Capture events such as purchases, form submissions, and course completions, then send that activity to a supported CRM.
• View activity timelines: Review a timeline of a user's tracked interactions in the CRM, providing context about their activity on the site.
• Connect plugin activity: Track activity associated with plugins including WooCommerce, Easy Digital Downloads, LearnDash, and Gravity Forms.
• Trigger CRM automations: Use specific tracked events to trigger automations or emails through the connected CRM.
• Filter and segment users: Use event data in the CRM to filter and segment users according to their tracked site activity.

Best for

• WordPress stores tracking customer purchases
• Course sites recording learner completions
• Site owners using WP Fusion with a CRM