Plugin
PluginUpdated
Yoast SEO (Free Activated)
Yoast SEO (Free Activated) is a WordPress SEO plugin by Team Yoast.
Product facts
- Version
- 28.8
- Released
- 27 October 2026
- Type
- Plugin
- Licence
- GPL
- Included in
- Every plan
Overview
Creating content for a WordPress site involves more than writing a page. Yoast SEO analyzes SEO and readability as you work, with recommendations about areas such as keyphrase use and content structure. This can help site owners review pages and posts before publishing, without needing to manage those checks separately.
The plugin also handles technical SEO tasks, including canonical URLs, XML sitemaps, meta tags, and Schema.org structured data. Site owners can configure breadcrumb navigation and use import and export options to move SEO settings from other plugins. Its tools suit people who want content guidance alongside settings for how search engines interpret and index their site.
Features
- SEO and readability analysis: Review content as you write with SEO and readability analysis, including guidance on keyphrase density, placement, and distribution.
- Meta title and description tools: Manage meta titles and descriptions for your content, with built-in AI tools to generate and optimize them.
- Structured data: Yoast SEO adds Schema.org structured data to help search engines interpret the content on your site.
- Technical SEO settings: The plugin manages canonical URLs, XML sitemaps, and meta tags to support how search engines index site content.
- SEO configuration wizard: A setup wizard guides site owners through essential SEO configuration without requiring advanced SEO knowledge.
- Import and export settings: Move SEO settings from other plugins with import and export options, helping preserve existing configuration during a switch.
Best for
- WordPress site owners managing their own SEO
- Content teams reviewing posts and pages
- Sites that need sitemap and metadata controls
Changelog
Version 28.8 — 27 October 2026
- Improved Adds AI-powered image alt text generation for WooCommerce product images, including a dedicated Image alt text tab in the bulk editor for Yoast WooCommerce SEO.
- Improved Adds Yoast abilities that let agents turn site-wide features on and off: llms.txt, Open Graph data, Schema Aggregator, Schema Framework, X card data, and XML sitemaps.
- Improved Adds a Yoast ability that lets agents update Site representation settings.
- Improved Adds the sf:contentType element from NLWeb's Schema Feeds specification to the schema map.
- Fixed Fixes a bug where AI Optimize buttons were shown in the content analysis when AI features were turned off.
- Fixed Fixes a bug where the AI features' free trial was treated as already started after the Yoast SEO settings were saved.
- Fixed Fixes a bug where the bulk editor kept the SEO analysis active when the user had turned it off in their profile.
- Fixed Fixes a bug where the time the schema aggregation endpoint was enabled was not recorded when the setting was saved from the Site features page.
- Removed Sets the minimum supported WordPress version to 7.0.
Earlier versions
- 28.7 (13 October 2026): 1 improved
- 28.6 (29 September 2026): 2 new, 3 improved, 2 fixed
- 28.5 (15 September 2026): 1 improved, 1 fixed, 1 other
FAQ
Is Yoast SEO (Free Activated) free?
The code of Yoast SEO (Free Activated) is licensed under the GPL, so anyone may use, change and share it. GPL 247 is a paid service: a plan gives you the download and its updates. The developer's own support, licence key and online services are not included.
Which version of Yoast SEO (Free Activated) is this?
Version 28.8, released 27 October 2026. New versions appear here when the developer publishes them.
How do I update Yoast SEO (Free Activated)?
Install GPL 247 Updater on your site and paste your key from My Account. It installs new versions of Yoast SEO (Free Activated) for you.



