Pixel Cat | Fatcat Apps

Managing tracking pixels across a WordPress site can take time, especially when campaigns use several advertising platforms. Pixel Cat | Fatcat Apps lets you add and manage pixels from one plugin, including Facebook (Meta), Google Analytics 4, Google Ads, Pinterest, Snapchat, TikTok, and Reddit. You can also add custom scripts and choose specific pages or posts where pixels should not run.

The plugin tracks visitor behavior such as page visits, time on site, and scroll depth. Use those signals to build custom audiences, or set time delays so pixels do not fire for visitors who leave quickly. For online stores, it provides event tracking for WooCommerce and Easy Digital Downloads, along with dynamic product feeds that sync a store catalog to Facebook.

Features

• Manage multiple pixels: Add and manage pixels for Facebook (Meta), Google Analytics 4, Google Ads, Pinterest, Snapchat, TikTok, and Reddit from your WordPress site.
• Build behavior audiences: Create custom audiences based on visitor actions, including time spent on the site, visits to specific pages, and scroll percentage.
• Track store events: Set up event tracking for WooCommerce and Easy Digital Downloads, with dynamic product feeds that sync your catalog to Facebook.
• Create custom events: Configure custom events to record visitor actions that matter to your site and use them to understand behavior.
• Control pixel placement: Disable pixels on selected pages or posts, and add tailored scripts or tracking for custom post types.
• Enrich event data: Send event details such as HTTP referrers, post categories and tags, and Google Analytics UTM parameters.

Best for

• WordPress marketers running retargeting campaigns
• WooCommerce and Easy Digital Downloads stores
• Agencies managing ad pixels across client sites