If-So WordPress Plugin

A static page gives every visitor the same message. If-So lets you tailor content according to visitor attributes and actions, including location, device, logged-in status, pages visited, and user role. You can also set conditions based on browser language or UTM parameters, then display the content variation that matches those conditions.

Use the plugin with Elementor, Gutenberg, and other page builders. Set up conditional redirects or pop-ups, schedule content for specific dates or times, and apply custom CSS based on visitor attributes. Built-in analytics tracks views and conversion rates for each variation, and A/B testing lets you compare up to four variations.

Features

• Visitor-based content: Show or replace content based on visitor details such as location, device, time zone, logged-in status, browser language, or user role.
• Page builder support: Use If-So with Elementor, Gutenberg, and other popular page builders to add personalized content within your existing design workflow.
• Shortcode delivery: Create content variations and display them with simple shortcodes, without writing code.
• Conditional redirects and pop-ups: Set redirects or pop-ups to appear when visitors meet specific conditions, such as visiting a page or matching a location.
• Content analytics: Track views and conversion rates for each content variation to compare how different messages perform.
• Scheduled content: Set start and end dates for content, or display it according to the day of the week and time.
• A/B testing: Split test up to four content variations to compare messaging with your audience.

Best for

• WordPress marketers tailoring site messages
• Online stores with audience-specific content
• Membership sites with logged-in users