Woocommerce Mixpanel

The plugin sends WooCommerce store activity to Mixpanel, where merchants can examine customer behavior and purchase trends. Revenue data can be segmented by product, category, or customer, helping store owners compare performance across their catalog. Funnel visualizations track progress through checkout and show where customers leave the process.

Event and property names can be customized in the admin interface, and tracking can be disabled where needed. The plugin can associate events with logged-in users through their WordPress username or email. For stores using WooCommerce Subscriptions, it also tracks subscription events such as suspensions, cancellations, renewals, and free trial expirations.

Features

• Mixpanel connection: Connect a WooCommerce store with Mixpanel to send store activity for review in the analytics platform.
• Revenue segmentation: Review revenue over time and segment the data by product, category, or customer to compare store trends.
• Checkout funnel tracking: Use customizable funnel visualizations to track checkout steps and see where customers leave the process.
• Event customization: Change event and property names in the admin interface, and disable tracking where it is not needed.
• Logged-in customer matching: Associate event data with logged-in users through their WordPress username or email address.
• Subscription event tracking: Track WooCommerce Subscriptions events, including suspensions, cancellations, renewals, and free trial expirations.

Best for

• WooCommerce store owners reviewing customer behavior
• Merchants comparing product and category revenue
• Stores tracking WooCommerce Subscriptions activity