Tag Pilot PRO | Google Tag Manager PRO

WooCommerce stores can send events such as add to cart, checkout, and purchase to Google Tag Manager with this plugin. It puts ecommerce event data in the tag manager’s data layer, giving store owners a central place to manage tracking for analytics and marketing tools.

The plugin supports Google Analytics 4 ecommerce tracking, Google Consent Mode v2, and ready-made presets for tools including Google Analytics, Facebook Pixel, and Google Ads. Store owners can also use Google Tag Manager to set up custom triggers, tags, and variables for their tracking needs.

Features

• Ecommerce event tracking: Sends WooCommerce events such as add to cart, begin checkout, and purchase to Google Tag Manager for ecommerce reporting and conversion tracking.
• GA4 ecommerce support: Supports Google Analytics 4 ecommerce features, providing event data for analysis of customer behavior and purchase journeys.
• Ready-made GTM presets: Includes presets for Google Analytics, Facebook Pixel, and Google Ads to help configure tracking for these marketing and analytics tools.
• Central data layer: Sends event data through Google Tag Manager’s data layer, where it can be used with multiple analytics, advertising, and personalization platforms.
• Consent Mode support: Integrates with Google Consent Mode v2 to manage user consent before data collection.
• Custom tag setup: Use Google Tag Manager to add custom triggers, tags, and variables tailored to the store’s tracking needs.

Best for

• WooCommerce shop owners tracking purchases
• Stores managing marketing tags in Google Tag Manager
• Agencies setting up ecommerce event tracking