Easy Digital Downloads - MailPoet (formerly Wysija)

Running an email list alongside a digital store can make it harder to send relevant messages to customers. This plugin connects Easy Digital Downloads with MailPoet and synchronizes customer data, giving store owners a way to use purchase information in their email marketing.

Use customer purchase activity, subscription status, and preferences to shape automated campaigns and group contacts. The integration is suited to digital product stores that want to manage customer newsletters, promotions, and follow-up messages through MailPoet from their WordPress dashboard.

Features

• EDD customer sync: Connect an Easy Digital Downloads store with MailPoet and synchronize customer data for use in email campaigns.
• Automated campaigns: Send personalized emails automatically based on purchase activity, subscription status, or customer behavior.
• Customer segments: Group contacts by purchase history, product interests, or other criteria to shape the messages they receive.
• Newsletter creation: Create newsletters and promotional emails with MailPoet's drag-and-drop email builder, without writing code.
• Campaign reporting: Review open rates, click-throughs, and sales performance in the WordPress dashboard to assess email campaigns.
• Signup forms: Add customizable signup forms to a website so visitors can join the store's email list.

Best for

• Easy Digital Downloads store owners
• Digital product sellers using MailPoet
• WordPress shops building customer email lists