AutomatorWP - WP Fusion

Managing customer details across WordPress and a CRM or marketing platform can involve repeated data updates. AutomatorWP – WP Fusion links these systems so user information and activity can be synchronized. Site owners can use actions on their WordPress site to apply tags and organize users into audience segments for their marketing workflows.

The plugin suits customer-focused WordPress sites, including eCommerce stores and membership sites. It provides custom rules and triggers for automating tasks, so site admins can connect user behavior with updates in their marketing platform without writing code. This can help keep user records organized as people interact with the site.

Features

• Connect marketing platforms: Link a WordPress site with a CRM or marketing automation platform to keep customer information connected across the systems.
• Tag users by activity: Apply tags to users based on actions and behavior on the WordPress site, supporting audience organization within the connected platform.
• Segment by behavior: Use user activity to organize audiences into segments for targeted marketing workflows.
• Synchronize user data: Keep customer profiles and interaction data synchronized between WordPress and the connected CRM or marketing platform.
• Create custom automations: Set custom rules and triggers without coding to automate workflows between WordPress activity and marketing tasks.
• Support customer-focused sites: Use the integration on eCommerce stores, membership sites, and other WordPress sites that manage customer activity.

Best for

• WordPress eCommerce store owners
• Membership site administrators
• Marketing teams using WordPress