BookingPress – Conversion Tracking Addon

Understanding which actions visitors take during appointment booking can help site owners see where people leave the process. This addon tracks booking-related and ecommerce events within a BookingPress site, providing data about activity along the booking journey. The information is intended for business owners and marketers who want to assess how their booking process is working.

The addon connects with Google Analytics using a Google Analytics ID and API secret. Once connected, it collects booking event data and ecommerce actions for review in analytics reports. Use those insights to examine visitor behavior, spot possible friction in the appointment workflow, and make informed decisions about booking pages and marketing activity.

Features

• Google Analytics connection: Connect the addon to Google Analytics with a Google Analytics ID and API secret to collect data from your BookingPress appointment system.
• Booking event tracking: Track booking-related events in the appointment process to review visitor activity and understand behavior around bookings.
• Ecommerce event tracking: Capture ecommerce actions within the booking system, giving site owners data to examine purchase behavior and booking activity.
• Visitor behavior insights: Review how visitors move through the booking system and use those observations to assess the user journey.
• Booking flow analysis: Use event data to look for friction points in the appointment workflow and identify areas that may need attention.
• BookingPress plan options: The addon is available for BookingPress Standard, Professional, and Enterprise plans.

Best for

• WordPress appointment booking sites
• BookingPress site owners
• Marketers reviewing booking activity