WooCommerce Conversion Tracking Pro

Paid campaigns rely on knowing what shoppers do after they reach a store. This plugin tracks actions such as product views, searches, cart additions, completed purchases, and registrations, then shares conversion data with connected advertising platforms. Store owners can use those events to assess customer activity and inform their advertising decisions.

Connect a WooCommerce store with platforms including Facebook, Google Ads, Twitter, and Bing to collect event data. The plugin supports multiple Facebook pixels and product catalogs, custom conversion parameters, and custom JavaScript tracking for other advertising platforms. Its no-code configuration suits store owners who want to track customer activity without writing code.

Features

• Track customer events: Record product views, searches, cart additions, purchases, and registrations to see which actions shoppers take in a WooCommerce store.
• Connect ad platforms: Send conversion event data to advertising platforms including Facebook, Google Ads, Twitter, and Bing.
• Multiple Facebook pixels: Set up multiple Facebook pixels to collect event data for different tracking needs within a store.
• Product catalog support: Import a WooCommerce product catalog for use with Facebook advertising and product-based retargeting.
• Custom conversion parameters: Submit tailored conversion values and parameters to connected platforms to provide more detail about tracked events.
• Custom JavaScript tracking: Add custom tracking scripts for advertising platforms beyond the built-in connections.
• Role-based settings access: Limit access to plugin settings by assigning permission to authorized user roles.

Best for

• WooCommerce stores running paid advertising
• Store owners tracking shopper actions
• Marketers comparing ad platform events