Gravity Forms Google Analytics Add-On

Form owners can use submission tracking to see activity across forms such as newsletter signups, payment forms, surveys, and subscription signups. The add-on connects Gravity Forms to an analytics service so site owners can review form activity and compare how visitors interact with different forms.

For multi-page forms, the add-on can track pagination events as well as submissions. This provides data about activity as visitors move through a form. Connection options include Google Measurement Protocol, Google Analytics, and Google Tag Manager, with support for Universal Analytics and Google Analytics 4.

Features

• Track form submissions: Send form submission data to an analytics setup to review activity from forms such as signups, payment forms, surveys, and subscriptions.
• Monitor pagination events: Track pagination events on multi-page forms to examine how visitors move through the form-filling process.
• Choose a connection type: Connect through Google Measurement Protocol, Google Analytics, or Google Tag Manager to use an available analytics setup.
• Support two analytics platforms: Use the add-on with Universal Analytics or Google Analytics 4 to track form activity with either platform.
• Analyze form activity: Review form submission and event data in Google Analytics to understand how visitors interact with Gravity Forms.

Best for

• Gravity Forms site owners tracking submissions
• Sites with multi-page forms
• Teams reviewing form activity in analytics