Ninja Forms User Analytics

Form submissions show what visitors entered, while campaign and environment details can help explain where those submissions came from and how visitors reached a form. Ninja Forms User Analytics captures UTM values, referrer URLs, browser information, and operating system details alongside submission data. This gives site administrators a way to review form activity with added context.

The plugin adds analytics fields to Ninja Forms that remain hidden from visitors and stores captured details with the related form submissions. Administrators can view the information in the Ninja Forms submission area in WordPress, without switching to a separate analytics dashboard. It suits organizations and site owners who want campaign and browser context tied to their form records.

Features

• UTM campaign details: Capture UTM source, medium, campaign, and content values with form submissions to review the campaign context for visitor activity.
• Referrer URL tracking: Record the URL referrer associated with a submission, giving administrators context about where visitors came from before reaching a form.
• Browser information: Collect browser type and version, along with operating system details, to help administrators understand the environment visitors used.
• Hidden analytics fields: Analytics fields are added to forms without appearing to visitors, while captured information remains available to administrators in submissions.
• Submission area access: Review captured user and campaign details in the Ninja Forms submission area within the WordPress dashboard.
• Microsoft Edge detection: The plugin detects Microsoft Edge browser information as part of the environment details collected with form submissions.

Best for

• WordPress sites using Ninja Forms
• Marketing teams reviewing form campaigns
• Organizations tracking form submission context