WooCommerce Segment.io Integration

The plugin connects a WooCommerce store and its WordPress site with Segment.com, an analytics aggregation and relay platform. It sends store and site activity to Segment, where data can be routed to analytics and marketing tools. This gives businesses a central place to collect information from their online store alongside data from other sources.

Automatic tracking covers WooCommerce and WordPress events such as product views, cart additions and removals, completed orders, and customer registrations. The plugin works without changes to theme, JavaScript, PHP, or CSS files. Developers can also extend event tracking to additional plugins, including WooCommerce Subscriptions, to suit a store's data needs.

Features

• Automatic event tracking: Track product views, cart additions and removals, completed orders, and customer registrations from WooCommerce and WordPress.
• Segment.com data routing: Send collected store and site activity to Segment.com, which can route data to analytics and marketing platforms.
• No code changes: Collect events without editing theme, JavaScript, PHP, HTML, or CSS files.
• Extend event tracking: Developers can tailor data collection by extending tracking to additional plugins, such as WooCommerce Subscriptions.
• Analytics tool connections: Route Segment data to named tools such as Google Analytics, Mixpanel, HubSpot, and Klaviyo.
• WooCommerce event coverage: Capture activity across key store actions, from product browsing and cart changes through order completion.

Best for

• WooCommerce stores tracking customer activity
• Store owners consolidating analytics data
• Developers extending ecommerce event tracking