WooCommerce Google Analytics Pro

The plugin adds event tracking and eCommerce analytics to a WooCommerce store connected with Google Analytics. It records shopper actions such as coupon additions or removals, cart quantity changes, and product review submissions. Store owners can use the resulting data to review how customers interact with products and move through the buying process.

Shopping Behavior and Checkout Behavior reports help store owners examine where customers leave the sales funnel. Tracking also covers manual orders, refunds, cancellations, payment method choices, and customer sign-ins or sign-outs. Options include custom event names, custom events, user ID tracking, and excluding store admins and shop managers from analytics.

Features

• Track shopper events: Record actions including coupon additions and removals, cart quantity changes, and product review submissions to see how customers interact with the store.
• Review shopping behavior: Use Shopping Behavior and Checkout Behavior analysis reports to examine customer progress through the sales funnel and spot where shoppers leave.
• Customize event names: Set event labels to match existing analytics naming conventions, helping keep store tracking aligned with current reports and dashboards.
• Exclude store managers: Exclude store admins and shop managers from analytics tracking to keep their activity out of store data.
• Track user IDs: Track user IDs across devices to get a more precise view of visitor counts and behavior.
• Follow order activity: Track manual orders, refunds, and cancellations to review activity across the order lifecycle.
• Measure customer actions: Record customer sign-ins, sign-outs, product review submissions, and email opens to examine engagement with the store and its emails.

Best for

• WooCommerce store owners reviewing sales activity
• Online shops analyzing checkout behavior
• Store teams tracking customer interactions