Paid Memberships Pro - Mailchimp Add On

Managing member details across a membership site and an email audience can involve repeated list updates. This add-on synchronizes member data with Mailchimp, helping site owners keep audience information aligned with membership activity. It is designed for Paid Memberships Pro sites that use Mailchimp to organize subscribers and send email campaigns.

Use membership levels, status, and activity to segment subscribers in Mailchimp, and assign tags based on member status or actions. The add-on can also trigger email campaigns around signups, renewals, and expirations. Mailchimp analytics can help you review campaign effectiveness, while opt-in audience selections at checkout and on profile pages are limited to the audiences configured in the add-on.

Features

• Member data synchronization: Synchronize member information between Paid Memberships Pro and Mailchimp to keep audience records aligned with membership details.
• Membership-based segments: Organize subscribers by membership level, status, and activity in Mailchimp for more focused email campaigns.
• Automatic member tagging: Assign Mailchimp tags according to a member’s status or actions to support audience organization and marketing workflows.
• Lifecycle email triggers: Trigger email campaigns around membership milestones, including signups, renewals, and expirations.
• Mailchimp campaign analytics: Use Mailchimp’s analytics to review campaign effectiveness and inform adjustments to your email marketing.
• Configured opt-in audiences: Limit opt-in audience choices at checkout and on profile pages to the audiences set in the add-on.

Best for

• Paid Memberships Pro site owners using Mailchimp
• Membership communities organizing subscribers by level
• Subscription sites sending lifecycle email campaigns