GA Google Analytics Pro

Adding Google Analytics tracking to WordPress can involve choosing a tracking method and deciding which site activity to include. GA Google Analytics Pro brings these settings into WordPress, where you can enter a tracking ID and configure options without writing code. It supports Google Analytics 4, Universal Analytics, Global Site Tag, and legacy tracking methods.

Use the plugin to tailor tracking across your site, add custom JavaScript or multiple tracker objects, and offer visitors an opt-out box that can appear automatically or through a shortcode. Controls for tracking logged-in visitors, administrator roles, and selected content areas help you shape what data is collected. A tracking code preview and inline documentation are available within the plugin.

Features

• Multiple tracking methods: Choose from Google Analytics 4, Universal Analytics, Global Site Tag, or legacy tracking to match the tracking method used on your site.
• Visitor opt-out box: Provide an opt-out interface for visitors, displayed automatically or placed with a shortcode, to give them a way to decline tracking.
• Tracking audience controls: Set which visitors and parts of WordPress contribute tracking data, including signed-in users, administrator roles, post types, and search pages.
• Custom code placement: Add tracker objects and custom JavaScript to individual posts or pages, or apply the code across the entire site.
• Tracking code preview: Review a preview of the Google Analytics tracking code in the plugin before publishing your settings.
• Privacy and security settings: Configure IP anonymization and force SSL for tracking, and enable or disable display advertising and enhanced link attribution.

Best for

• WordPress site owners tracking visitor activity
• Agencies managing analytics across sites
• Site managers who need visitor opt-out controls