Give Google Analytics Donation Tracking

Donation data can help fundraising teams understand how visitors engage with campaigns and forms. This plugin connects GiveWP activity with Google Analytics, so site owners can review donation transactions and interactions alongside their analytics data. It uses Enhanced Ecommerce tracking to report donation activity, even though the site is collecting donations rather than selling products.

The tracking covers donation categories such as one-time gifts, recurring donations, subscriptions, renewals, and refunds. Teams can also examine donor conversion rates and form performance to understand how visitors move through the donation process. The plugin supports Google Analytics 4 tracking for forms made with the Visual Donation Forms Builder, making it suitable for nonprofits and fundraising websites that use GiveWP.

Features

• Donation transaction tracking: Send donation transaction data and user interactions to Google Analytics to review donation activity alongside campaign performance.
• Enhanced Ecommerce reporting: Use Google Analytics Enhanced Ecommerce tracking to examine donation behavior, even when the site is collecting donations instead of selling products.
• Donation type categories: Separate donation activity into one-time gifts, recurring donations, subscriptions, and renewals for more detailed reporting.
• Form performance insights: Review donation form impressions and conversions to see how forms perform and how visitors move through the donation process.
• Refund monitoring: Track refunded donations in Google Analytics to include refund activity in donation reporting.
• Google Analytics 4 tracking: Track Google Analytics 4 activity on forms created with the Visual Donation Forms Builder.

Best for

• Nonprofit websites using GiveWP
• Fundraising campaign websites
• Teams reviewing donation form performance