Easy Digital Downloads - ConvertKit

Store owners can use purchase information to shape their email marketing instead of sending the same messages to every subscriber. The plugin connects an Easy Digital Downloads store with ConvertKit and sends customer and purchase data to subscriber records. This gives sellers of digital products, courses, and other downloads information to use when planning relevant follow-up messages.

Audience segments can be based on products purchased, purchase dates, and customer behavior. Store owners can use those segments to target campaigns and set up email sequences tied to purchases. Purchase data is added to subscriber records, and ConvertKit analytics can be used to monitor campaign performance. The plugin is suited to EDD stores that use ConvertKit for customer communication.

Features

• Store connection: Connect an Easy Digital Downloads store with ConvertKit to send customer and purchase information into the email marketing platform.
• Purchase-based sequences: Set up personalized email sequences that are triggered by customer purchases, reducing the need to handle follow-up messages manually.
• Product-based segments: Organize mailing lists by the products customers purchased, so campaigns can be tailored to their buying history.
• Purchase date segments: Use purchase dates to group subscribers and target messages according to when customers bought from the store.
• Purchase data syncing: Send EDD purchase data to ConvertKit subscriber records to keep customer information available for email marketing.
• Campaign analytics: Use ConvertKit analytics to monitor email campaign performance and inform changes to your marketing approach.

Best for

• Easy Digital Downloads store owners
• Digital product and course sellers
• EDD stores using ConvertKit