Easy Digital Downloads - Campaign Tracker

Campaign Tracker helps Easy Digital Downloads store owners see where their traffic and sales come from. It records campaign activity across channels such as email, social media ads, and affiliate promotions, giving you purchase data to review alongside your marketing efforts.

Add UTM parameters or custom tags to campaign URLs for more detailed traffic-source tracking. The plugin presents campaign analytics and conversion reports in the WordPress admin area, where you can compare results and identify campaigns associated with revenue.

Features

• Campaign performance tracking: Monitor digital marketing campaigns and review which traffic sources are associated with sales and revenue for your Easy Digital Downloads store.
• Conversion reports: Review customer behavior and purchase conversions in reports that connect campaign activity with real purchase data.
• Custom campaign tags: Add UTM parameters or custom tags to campaign URLs for more detailed tracking and segmentation of traffic sources.
• WordPress dashboard analytics: View campaign reports in the WordPress admin area, with real-time analytics available alongside your store management tools.
• Revenue attribution: See which campaigns generate revenue and compare their returns to help guide how you allocate your marketing budget.
• Multiple campaign types: Organize and measure campaigns from email newsletters, paid ads, social media promotions, and affiliate links.

Best for

• Easy Digital Downloads store owners
• Digital product sellers tracking campaign results
• Marketers managing email, social, or affiliate campaigns