AutomatorWP - Mautic

This add-on connects a WordPress site with Mautic CRM, bringing user activity into marketing workflows. Automations can respond to actions such as registrations, purchases, and content engagement, so site owners can track leads and send campaign triggers based on what people do on the site. It suits online stores, membership sites, and online courses that use AutomatorWP and want to coordinate site events with Mautic.

Contact data can sync between WordPress and Mautic, including updates in either direction. AutomatorWP users can create automation recipes that use those changes and user behaviors to trigger campaigns or tailor actions for different WordPress user roles. This gives marketing teams a way to organize lead nurturing and contact segmentation around activity on their site, with less need to handle repetitive marketing tasks manually.

Features

• WordPress and Mautic connection: Connects WordPress user data and interactions with Mautic CRM so site activity can inform marketing workflows.
• Lead activity tracking: Track leads based on actions users take on the WordPress site, supporting timely follow-up through Mautic.
• Event-based campaigns: Trigger Mautic campaigns from WordPress events such as purchases, registrations, or engagement with content.
• Two-way contact syncing: Sync contact profile updates between WordPress and Mautic to keep data consistent across both platforms.
• Custom automation recipes: Build automation workflows with a visual interface and tailor actions to audience needs and user behavior.
• Role-based automation: Set automations to respond to WordPress user roles, including subscribers, customers, and members.

Best for

• WordPress sites using AutomatorWP and Mautic
• Online stores tracking customer activity
• Membership sites and online courses