PixelYourSite Microsoft UET (Bing)

Measuring what visitors do on a site can help advertisers assess how their Bing Ads campaigns are performing. This plugin adds Microsoft UET tracking to a WordPress website, so site owners can monitor visitor activity and conversions. It can suit lead generation, online stores, and content-focused campaigns.

The plugin provides a setup interface for configuring UET without writing code. It can track events such as page views, clicks, and form submissions, and lets users define custom conversions around their goals. Campaign and visitor behavior can also be reviewed through reports, giving marketers information to guide their advertising decisions.

Features

• Microsoft UET setup: Add Microsoft Universal Event Tracking code to a WordPress site through a setup interface that does not require coding.
• Event tracking: Track visitor events such as page views, clicks, and form submissions to review activity on the site.
• Custom conversions: Define custom conversions based on business goals, so measurement can focus on the actions that matter to the site.
• Bing Ads tracking: Connect UET tracking with Bing Ads to monitor campaign effectiveness alongside visitor behavior on the website.
• Campaign reports: Review reports about campaign performance and visitor activity to inform decisions about advertising strategies.

Best for

• WordPress sites running Bing Ads campaigns
• Lead generation websites measuring form submissions
• Online stores tracking visitor actions and conversions