Active Analytics

Active Analytics helps site teams examine visitor activity beyond basic traffic monitoring. It provides information about user journeys, clicks, and interaction patterns, along with conversion and engagement data. These reports can help website owners, marketers, and developers understand how visitors use a site and assess which parts of the experience may need attention.

Customizable dashboards let you choose how to view metrics for your site and goals. The plugin also offers audience segmentation, detailed reporting with export options, and alerts about shifts in site performance or visitor behavior. It can suit ecommerce stores, content-focused websites, and service platforms that need to review audience activity and campaign results.

Features

• Visitor behavior analysis: Review user journeys, clicks, and interaction patterns to understand how visitors move through and engage with your website.
• Customizable dashboards: Arrange dashboard views around the metrics and goals that matter to your site, making relevant analytics easier to review.
• Conversion tracking: Measure conversion activity across sales funnels and campaigns to assess results and understand how visitors progress toward an action.
• Audience segmentation: Divide visitor insights into audience segments to identify user groups and examine how their activity differs.
• Reports and exports: Review detailed analytics reports and export information to share findings with team members or stakeholders.
• Performance alerts: Receive alerts about changes in website performance or visitor behavior so your team can review shifts in activity.

Best for

• Ecommerce store owners
• Content website teams
• Service platform marketers