Easy Digital Downloads - Mailchimp

The plugin links store activity with Mailchimp audience data, helping digital product sellers keep customer information and mailing lists in sync. Purchase activity can be tracked in Mailchimp and used to segment audiences by purchase history, product interest, or customer behavior.

Customers can choose to opt in to marketing emails during checkout. Store owners can also manage multiple mailing lists for different product lines or customer groups, then use purchase information to plan targeted campaigns, including post-purchase follow-ups and re-engagement emails.

Features

• Customer data sync: Sync customer information from an Easy Digital Downloads store with Mailchimp lists to keep audience data current for targeting and segmentation.
• Purchase activity tracking: Track store purchases in Mailchimp and use purchase activity to inform email campaigns based on customers' buying behavior.
• Audience segmentation: Create audience segments based on purchase history, product interest, or customer behavior to tailor email messages.
• Automated email workflows: Set up triggered email workflows, including post-purchase follow-ups, cart abandonment reminders, and re-engagement campaigns.
• Checkout email opt-in: Let customers choose whether to opt in to marketing emails during checkout as part of the purchase process.
• Multiple mailing lists: Manage separate mailing lists for different product lines or customer groups to organize audiences for targeted email campaigns.

Best for

• Digital product stores using Easy Digital Downloads
• Store owners sending targeted email campaigns
• Sellers organizing audiences by product line