Google Analytics for Appointment Booking

Businesses that accept appointments online can use this plugin to see how visitors interact with their booking flow. It sends ecommerce events to Google Analytics 4 when people view services, add or remove items from a cart, begin checkout, complete appointments, or receive refunds. This gives site owners a way to examine booking activity alongside their other GA4 data.

The plugin is designed to work with MotoPress Appointment Booking and can add the Google Analytics tracking snippet to a website. GA4 events include service names and categories, making it possible to review activity by offering. Businesses can also use GA4 Realtime and DebugView reports to monitor events and check their tracking.

Features

• Booking event tracking: Sends service views, cart additions and removals, checkout starts, completed appointments, and other booking interactions to Google Analytics 4.
• Service-level reporting: Tags events with service names and categories in GA4, so businesses can examine booking activity for specific offerings.
• Booking and refund data: Correlates appointment purchases and refunds in GA4 with their statuses in MotoPress Appointment Booking.
• Google Analytics snippet: Adds the Google Analytics tracking snippet to the website, connecting the booking system with GA4 event collection.
• Live event checks: Lets site owners monitor booking events and troubleshoot tracking through GA4 Realtime and DebugView reports.
• Cart activity insights: Tracks cart actions, including removals, to help businesses review how customers move through the appointment booking process.

Best for

• Appointment-based service businesses
• Sites using MotoPress Appointment Booking
• Businesses reviewing bookings in GA4